Matt Cutts Says

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Insights from Matt Cutts


Introduction

Matt Cutts, known as Google's well-regarded Spam Hunter, shares a wealth of knowledge on his blog, [mattcutts.com](http://www.mattcutts.com/blog). With over 1,000 pages indexed by Google, his blog provides valuable insights. Here are some key takeaways from Matt's discussions:

1) On PageRank

Matt's blog features 274 pages mentioning PageRank, unsurprising given his role at Google. He clarifies that while PageRank is computed continuously within Google's algorithms, the toolbar PageRank updates only every three to four months to deter PageRank chasers.

2) On Link Building

Matt addresses link building on 66 pages. He explains that "linkbaiting," despite its negative connotations, can be an effective strategy if it offers interesting or fun content. He emphasizes that content can be both ethical and a strong link magnet.

3) On Spam

With 749 pages discussing spam, Matt's expertise is evident. In 2006, he aimed to combat spam across various languages. Despite some high-profile crackdowns, like Mercedes and BMW, spam remains prevalent. Hidden text continues to be a common issue.

4) On Strong and B Tags

In one of his videos, Matt explains that Google treats the `` and `` tags identically. Changing `` tags to `` won't impact your rankings within Google's search engine.

5) On Click Fraud

Matt discusses click fraud across 64 pages, highlighting concerns raised by figures like Andy Beal and Shuman. Although he doesn't delve deeply into the topic, he reassures AdWords users that click fraud shouldn’t be a major concern.

6) Personal Insights

Beyond professional topics, Matt shares personal tidbits on his blog. He enjoys Halloween and showcases pictures of his costumes. He also humorously notes the times his wife traveled, allowing him to indulge in technology-related hobbies.

Conclusion

Matt Cutts offers a unique perspective on SEO, link building, and more through his blog. His insights provide valuable guidance to marketers and tech enthusiasts alike.

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