Market Your Business Every Time You Send receive An E-mail
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Market Your Business with Every Email
Summary:
Forget about mass email spamming?"this isn't about that. Instead, discover how to use your Signature File (sig file) and auto-responders to effectively market your products or services to clients and customers.
The Signature File
We’ve all received emails with signature files?"those extra bits of information at the bottom. While most people use them to include their name, title, and company, they often overlook their potential as a free marketing tool.
To maintain professionalism, include your business's website address in your signature file. You can make it more compelling by adding a short teaser below it. For example, as price is my key selling point, I might add: Custom Business Websites only $499. This succinct addition could entice potential clients to explore your services.
Consider creating two signature files: one for prospective clients and another for current ones. Potential clients could receive a file with general product or service information, while current clients might receive one promoting a complementary offering, like: Get Top Search Engine Rankings.
You can also include specific product or service benefits in your signature file. For instance, if you offer financial services, go beyond mentioning mutual funds or insurance by highlighting how clients can achieve financial security and peace of mind.
Don’t limit yourself to text alone; you can incorporate an image as well. Just ensure it doesn’t overshadow your email’s main content. Whatever approach you choose, include a direct link to a specific product or service, not just your homepage.
Auto-responders
Enhance your customer service by setting up an auto-responder. This feature allows you to send a pre-written response every time someone emails you, confirming receipt and promising a response within 48 hours. You could also link to your FAQ page to further improve customer experience.
Auto-responders can also be used to market your products. If clients might not know about your full range of offerings, include a list in your automated reply.
For businesses with email newsletters, set your auto-responder to immediately send the latest edition to new subscribers, offering a seamless and professional experience.
Conclusion
When used effectively, signature files and auto-responders can be powerful, cost-free marketing tools. Take advantage of these often-overlooked assets and start promoting your products and services with every email you send. If you haven’t started yet, now is the time!
You can find the original non-AI version of this article here: Market Your Business Every Time You Send receive An E-mail.
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