Making Effective Use Of Long Tail Terms
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Harnessing the Power of Long Tail Keywords
Overview
The concept of the "long tail," popularized by Chris Anderson's book, refers to a statistical graph where the line stretches infinitely to the right without ever touching zero. This idea has revolutionized consumer choice, especially in the digital age.
The Shift in Consumer Choice
Before the Internet, consumer options were limited to what media and retailers offered. However, the Internet has completely transformed this landscape. After reading Anderson's insights, I realized how long tail strategies could enhance search engine rankings and visibility.
Using Long Tail Keywords Effectively
Understanding Long Tail Terms
If you're selling shoes, targeting the keyword "shoes" might seem obvious, but it’s highly competitive and challenging for smaller businesses. Instead, focus on specific niches like "custom cowboy boots" or "shoes for knee injuries." These long tail phrases, although attracting less traffic individually, collectively bring in significant visitors.
Long Tail Strategy in Action
Consider a small shoe store owner. By identifying specific types of shoes in their inventory, or expanding into niche markets with reliable suppliers, they can optimize for long tail keywords. For instance, if a keyword brings in 100 monthly visitors, at a 5% conversion rate, you’d get 5 sales.
By targeting 10 such keywords, you could attract 1,000 visitors and achieve 50 sales monthly. The key lies in product niching and effective site conversion. Simply attracting visitors isn’t enough; converting them into customers is crucial.
Competing Where Big Retailers Don’t
Focus on capturing the “little” traffic that big retailers overlook. These are potential customers seeking custom experiences or unique products. Think beyond generic terms and explore thousands of underutilized keyword niches.
A Real-Life Example
When someone mentioned that my daughter resembled a "kewpie doll," I was curious and Googled it. Surprisingly, there are about 5,000 monthly searches for this term, with minimal competition. This is a prime opportunity for a niche business to rank highly and capitalize on potential sales, emphasizing the power of long tail strategies.
Conclusion
Incorporating long tail keywords with a high-converting website allows you to access untapped markets, meet unfulfilled needs, and explore diverse niche areas. This approach not only boosts visibility but also drives meaningful engagement and sales.
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