Make Selling Personal - Are You Making Selling Personal
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Make Selling Personal: Are You Truly Connecting with Your Clients?
Summary
Achieving success in sales can be incredibly rewarding, but when numbers dip and prospects go silent, it’s easy to lose confidence. Let’s explore how to stay motivated and effectively connect with clients to boost sales.Three Steps to Attract More Clients and Grow Your Business
1. Develop New Clients Through Prospecting
2. Engage Current Clients for Referrals and Additional Business
3. Reach Out to High-Level Decision Makers for Bigger Deals
Many business owners understand the importance of these steps, yet struggle to advance beyond the first. The fear of rejection often outweighs the drive for success, hindering progress.
Understanding Rejection in Sales
Fear of rejection can erode your enthusiasm, confidence, and drive. When rejection is taken personally, it can lead to disappointment, defensiveness, and a damaged ego.
Why We Take Rejection Personally
- Frequency: It often takes multiple attempts to reach a prospect. Frequent unreturned calls can lead to frustration and self-doubt.
- Emotional Investment: Established relationships make it hard to ask for referrals, fearing it could strain the connection.
- Perceived Importance: Comfort leads us to reach out to familiar contacts, while hesitancy to contact high-level executives stems from a lack of confidence.
Turning Rejection into Opportunity
Successful individuals see failure as a chance to learn and grow, rooted in self-worth rather than others’ acceptance. They understand that each setback is a learning opportunity and maintain a strong sense of self regardless of outcomes.
Key to Handling Rejection
Remember these five words: Do not take it personally. Circumstances?"like a prospect’s busy schedule or external economic factors?"are often beyond your control. Focus instead on improving your beliefs, attitude, emotions, and performance.
Instead of thinking, "I can't ask for referrals because I don't want to seem pushy," adopt a mindset like, "My client values my service and will be happy to recommend me." Shifting your thoughts influences your beliefs, helping solidify your confidence.
Assignment: Focus on Breakthroughs
1. Choose an Objective:
- Develop new clients.
- Engage current clients for referrals.
- Contact high-level decision makers.
2. Identify Negative Thoughts:
- Write them down truthfully on one side of an index card.
3. Replace with Positivity:
- On the other side, write positive counter-thoughts.
4. Practice Positivity:
- Regularly vocalize and share these new thoughts to reinforce them.
5. Take Action:
- Write down actionable steps and start taking them today.
By changing the way you perceive challenges, you’ll foster a more resilient and successful sales approach.
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