Let Plaster Art Get Your Drywall Business Through The Winter Slow Season
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Enhance Your Drywall Business with Plaster Art This Winter
Introduction
Four years ago, I ventured into designing, manufacturing, and marketing a line of raised plaster stencils and ornamental molds. My goal was to popularize the art of raised stenciling among consumers, effectively creating a new market. The initiative was a success.
A New Opportunity
As interest grew, more drywall contractors and builders began inquiring about integrating these techniques into their businesses. The winter season often brings a slowdown in construction due to harsh weather conditions, alongside recent downturns in the housing market. This slowdown traditionally results in reduced revenue for businesses.
A Creative Solution
Innovative drywall professionals identified raised stenciling and ornamental designs as a way to fill the gap between busy seasons and boost their revenues with minimal investment and effort.
How It Works
Plaster stenciling involves spreading joint compound over stencil openings, then removing the stencil to create beautiful raised designs on walls and ceilings. Ornamental molds follow a simple process: spray the mold with a silicone-based release, fill it with plaster of Paris, and allow it to harden. Then, use joint compound as adhesive to attach the design to the wall.
Creative combinations of mold designs can produce decorative ceiling medallions, corners, wall borders, and transform fireplaces into ornate focal points.
Affordable Investment, High Returns
The cost for stencils and molds is minimal. Plaster of Paris and joint compound are inexpensive, allowing you to offer a high-value service at little cost. Professional ornate plaster ceiling designs can earn up to $50,000 from high-end clients, while more straightforward designs can appeal to budget-conscious consumers.
Marketing Your Service
To market this service, start by applying these techniques in your own home to build a stunning portfolio for potential clients. Explore plaster restoration websites for layout inspiration. Don't overlook areas like doorways, windows, and fireplaces, which can also benefit from these beautiful designs.
Conclusion
Consider expanding your services into decorative arts to enhance your business during slow seasons. This venture might not only support you through quieter times but also establish a lucrative staple in your service lineup.
Victoria Larsen, 2006
You can find the original non-AI version of this article here: Let Plaster Art Get Your Drywall Business Through The Winter Slow Season.
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