Lessons Learned From A Website Design Gone Wrong
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Lessons Learned from a Website Design Gone Wrong
Recently, I had a conversation with my partner about a meeting he had with a photographer friend. They hadn't seen each other in years, so they spent time catching up. During their chat, she mentioned that she had recently built a website to promote her portrait photography business. She expressed regret about not knowing my partner's expertise in website design before choosing a low-cost design company from a directory. Curious, she asked us to review her website and give feedback.
Upon reviewing the site, we found several common issues often seen in artist websites. The most glaring problem was the absence of a clear call to action. The primary goal of the website should be to encourage visitors to make portrait appointments. Instead, the site primarily displayed four galleries of sample photos, which is beneficial, but it required potential clients to dig through the site to find essential information like location, pricing, and scheduling details. Essentially, all the elements crucial for generating revenue were buried and hard to access.
Worse still, the site was not optimized for search engines. You could only find it if you already knew the company's name. While this may work for businesses with strong brand recognition, it otherwise limits potential customer reach to paid advertising, printed materials, and word-of-mouth. This oversight neglects the vast opportunity for free leads that search engines can provide for a photography business.
The silver lining is that after conducting a full assessment at her request, we're now collaborating to address these issues while utilizing the existing website framework.
Whether you're looking to showcase your artwork, market to publishers, or run a full-fledged photography business, understanding that not all web design companies offer equal value is crucial. Often, the level of service aligns with the price. In the coming weeks, I plan to follow up with insights on how these changes have positively impacted her business, and share strategies you can implement for similar success with your website.
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