Kind Testimonials Can Lead To Wonderful Traffic
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
How Kind Testimonials Can Drive Significant Traffic
Introduction
It's a common belief in business to never help your competitor. Gaining the upper hand is one thing, but handing it to them? That's considered a recipe for disaster. But this isn't always true.In the world of online marketing, there is a way to benefit by offering support to your competitors. Surprisingly, you can even attract some of their website traffic and improve your page rank?"all while being helpful, not antagonistic. You might even help them sell a product or two.
The Strategy: Testimonials
One major hurdle for internet marketers is overcoming consumer skepticism. Given the anonymity of the online space, building trust with potential customers is challenging. Marketers can invest heavily in creating engaging sales pages, but often, their own words aren’t enough to close a sale. Why? Buyers expect sellers to promote their own products.
But what if a third party offers a positive testimonial about the business and its products? This external endorsement naturally carries more credibility than the marketer's own claims, since the third party has no direct interest in the business's success.
That's the power of testimonials. They can significantly boost the conversion rates of sales pages because of their perceived impartiality.
The Opportunity
Online businesses, including your competitors, are always seeking positive testimonials. To earn these endorsements, many marketers offer free product samples for review purposes.
Here’s where you can seize the opportunity:
1. Links on Competitors' Pages:
- By offering testimonials, your link can be featured on a competitor’s sales page. If you're targeting the same market, visitors to their page are highly relevant leads. They might click through to your site, boosting your traffic.
2. Page Rank Benefits:
- If your competitor’s page ranks higher, having your link there can enhance your own site’s page rank.
3. Increased Backlinks:
- A link from a competitor’s site adds to your backlinks, increasing your site's popularity and visibility.
While you might aid your competitor in making sales, this isn’t always a zero-sum game. Their success can contribute to a healthier market, which benefits everyone. Meanwhile, your link on their page means you share in their success.
Conclusion
Next time you’re asked for a testimonial, consider crafting a strong one. You’ll likely see immediate benefits for your business. And who knows? They might reciprocate with a testimonial for you someday.
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