Keyword Selection - Finding A Good One - Part 1
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Keyword Selection: Finding the Right Keywords - Part 1
Overview
How can I drive more traffic to my website? Which keywords are ideal for my niche product? What should I use for AdWords? Why isn't my site generating revenue? These questions are common for both beginners and seasoned professionals. With experience, you'll realize how much there is still to learn.
Keywords are a crucial element of SEO (Search Engine Optimization). Significant time, money, and effort are devoted to identifying popular keywords for specific purposes. But remember, selling online?"whether it’s your website, product, or affiliate promotion?"is similar to traditional selling.
Understanding Supply and Demand
A common oversight is neglecting the law of Supply and Demand. If there’s demand, you can sell. If the market is saturated, buyers have numerous options, reducing the likelihood they'll choose you or pay a premium.
To sustain a business, ensure there's demand, and ideally, limit the competition. You can either:
1. Create Demand: Advertise effectively to generate interest in a product. Ad agencies excel at this, whether promoting soap or politicians. However, this approach can be costly.
2. Identify Existing Demand: Seek products with existing demand and limited supply. Then, focus on meeting this demand with minimal competition.
Selecting Your Keywords
Start by listing popular keywords for your topic, such as "games." Use tools like Overture to find keywords, then check Google for available information on each.
Look for keywords with:
- High Demand: Over 500 searches in the last month.
- Limited Supply: Analyze Google results (e.g., "first 10 of 250,000,000 total") to determine competition.
Calculate the best supply-to-demand ratio (supply should be under 1 million). The keyword with the best ratio becomes your main keyword for your homepage. Other keywords can be used for different pages, each focusing on a specific topic.
Conclusion
Consider these strategies to find keywords that align with your goals. This method works effectively to enhance your website’s traffic and revenue potential.
You can find the original non-AI version of this article here: Keyword Selection - Finding A Good One - Part 1.
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