Is Live The Death Of Google
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Is Live the End of Google?
Summary
Explore any SEO forum, and you'll find categories like "Google," "Yahoo," and "MSN." Typically, you'll notice limited activity in the MSN sections, as their inclusion seems more like a courtesy. Microsoft has long aimed to change this, and "Windows Live" is their latest attempt. Could this finally spark activity in those MSN forums? In short, probably not. Here’s why.
A Fresh Attempt by Microsoft
Windows Live, a versatile platform offering search engine services, customizable web portals, and more, marks Microsoft's effort to capture some of Google's market. The homepage offers a simple, user-friendly experience, allowing you to personalize it as your own portal.
Many features are fully functional, while some are still in development. Passport members can customize Live with RSS feeds and "gadgets," similar to Google's offerings. The default page includes a search bar for Web, Images, News, Local, and QnA.
Search Features and Functionality
The Web search operates much like its competitors but serves ads from MSN's ad network. Notably, it includes a "related search" feature, common on Ask.com but absent in Google. However, search result relevancy remains a point of contention, where Google's larger index might tempt users to stay loyal.
Innovative Image Search
The image search introduces a "pageless" layout with dynamic thumbnails that enlarge upon hovering, complete with descriptions and URLs. This intuitive interface allows for resizing and quick collection creation via drag-and-drop, although it may lag on slower connections.
News and Local Search
The News Search lacks Google News's "top stories" aggregator. It delivers a straightforward search result list from mainstream outlets. Meanwhile, the Local search provides an interactive map using familiar variations like "route, aerial, and hybrid" views.
Unique Q&A Feature
Windows Live Q&A allows users to post questions and receive community responses within four days, unlike anything Google offers. While still in beta, this resembles Yahoo’s similar service, giving users a chance to engage in Q&A-style interaction.
Additional Live Features
Microsoft offers betas for various Live services through ideas.live.com, akin to Google Labs. Windows Live Mail provides two gigabytes of storage and updated features similar to Outlook Express. Users can manage multiple email accounts, newsgroups, and RSS feeds.
Live Office aims at businesses, providing web hosting and domain names, while Live Shopping and Product Search facilitate product searches with a dynamic display, incorporating innovative layouts like those in image search. Academic searches from Windows Live will target journals, though access may be limited to abstracts or excerpts.
Conclusion
While Live.com excels in image search innovation, its effectiveness may be hampered by slower connections. Most features mirror existing services from Google or other search engines. Unless Microsoft can significantly outperform these platforms, convincing users to switch remains challenging. For now, Windows Live offers an alternative, not a necessity.
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