In Terms Of Meaning
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Understanding Online Marketing Terminology
The world of online marketing can often feel like it's speaking a different language. Let’s take a moment to clarify some common terms in the industry.
Disintermediation
Have you come across the term "disintermediation"? In online marketing, it refers to a company selling products directly from the factory, bypassing intermediaries. This approach reduces costs and improves distribution efficiency.
First-Mover Advantage
"First-mover advantage" describes the benefit gained by the first company in a traditional market to embrace online marketing. This early adoption can give them an edge over competitors by establishing a strong presence in e-commerce.
Mousetrapping
Mousetrapping is a controversial tactic used to keep visitors on a website by disabling the back button, effectively trapping them on the site until they close the page. This method is often employed by site owners who doubt the likelihood of return visits. However, most reputable online marketers frown upon this practice.
Surround Session
A surround session involves one advertiser purchasing a large share of advertising space on a website, creating an intense site-wide ad campaign. This can leave a strong impression on visitors and sometimes offers an engaging experience through a storyboard of ads that unfold across the site.
Incentivized Traffic
Incentivized traffic occurs when visitors are paid to visit a site. Although this method can increase traffic numbers, it rarely results in genuine interest or sales, as these visitors generally leave quickly after their visit registers.
These terms represent just a few of the many used in online marketing today. As you navigate this field, you'll encounter both effective strategies and others that fall short of delivering desired results.
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