Internet Marketing Seven Steps To Info-Nuggetry

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Internet Marketing: Seven Steps to Creating Info-Nuggets


Summary

If you've read my articles before, you'll know that I'm a firm believer in using knowledge-based content on your website. My opinion remains unchanged. However, the issue many business sites face is not the lack of informative content, but rather its lack of user-friendliness.

Here are some guidelines I find useful when creating website content:

1. Keep Paragraphs Short
Aim for 2-4 sentences per paragraph. Long paragraphs can remind visitors of lengthy college readings?"enough said.

2. Use Subheadings
Bold subheadings help visitors quickly locate key information without having to read the entire text.

3. Be Concise
Keep your content between 400-1,000 words. Less may be too brief, while more is often overwhelming.

4. Utilize Bullet Points
The internet is full of skimmers. Bullet points help them find the "nuggets" of information they seek, encouraging further exploration.

5. Develop Information Modules
Create skimmable pages with detailed summaries of related articles. This offers a logical, easy-to-follow path for knowledge exploration.

6. Cross-Link Your Content
Link related topics to their own articles on your site. This additional work can position your site as a comprehensive resource or mini-university on your topic.

7. Consider Autoresponders
Enhance your knowledge-based website with an autoresponder e-course. This aids in list building while continuing the information exchange.

Many websites have great content that's difficult to access without the temptation to hit the back button. It seems attention spans are shortening, so your visitors will appreciate accessing information in bite-sized, on-the-go pieces.

If you have existing content, consider revising it to make it significantly more user-friendly.

You can find the original non-AI version of this article here: Internet Marketing Seven Steps To Info-Nuggetry.

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