Internet Marketing Press Release Primer Part 2
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Internet Marketing: Press Release Primer, Part 2
Summary:
In our last article, we explored what a press release is and how it can benefit your internet marketing business. Now, let's dive into how to craft an effective press release.
Crafting an Engaging Headline
Your headline is the most crucial part of your press release. It's your first impression, so it needs to stand out among countless others. You're not only announcing an event but also promoting your business. To capture attention, consider linking your announcement to current events or pop culture, using resources like Google News for inspiration. For instance, to launch our Free List Building CD promotion, we used: "Stop Wasting Your Time with American Idol and Learn to Make a Living Online: Insider Marketing Experts Reveal Insider Secrets."
Creating a Compelling Subheadline
Following the headline, your subheadline or brief description should clearly summarize the event. Using the previous example, we crafted the subheadline: "Internet marketing masters Tellman Knudson and Kyle Battis unleash their 'Insider Secrets' to creating massive profit-pulling lists in 90 days or less." Clearly define the purpose of your release in one or two concise sentences.
Developing the Main Body
In the main body, share your story by addressing the who, what, when, where, and why of your announcement. Start with a dateline, such as "July 28, 2007, Brattleboro, VT." Proceed with your narrative, especially if you’re launching an internet marketing site. Include essential details such as the website URL, launch date, and purpose. Use quotes to add depth?"quote yourself if needed?"and maintain a third-person perspective throughout (e.g., he, she, it).
Understanding Keyword Density
Optimize your release for search engines with the right keyword density. Aim for roughly 2% keyword usage in your text. For example, in a 500-word article, your keyword should appear about 10 times. Avoid excessive usage to prevent penalties from search engines like Google. Check your keyword density using tools such as [Live Keyword Analysis](http://live-keyword-analysis.com) before submission.
About the Company
In this section, provide detailed information about your internet marketing business. Include its launch date, ownership, and primary purpose. Keep this description brief, around three to five sentences.
Contact Information
Ensure your contact details are clear and accessible. Include your business name, a contact person, email, phone number, fax, or other relevant information. Both media representatives and consumers should easily find ways to reach you for further details.
By following this structure, you'll likely have no trouble getting your press release approved by directory editors. Next time, we'll delve into using PRWeb to enhance your release with features that attract more attention and drive traffic to your site.
You can find the original non-AI version of this article here: Internet Marketing Press Release Primer Part 2.
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