Internet Marketing Keyword Stuffing Good Idea Or Bad Policy

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Internet Marketing: Is Keyword Stuffing a Smart Strategy or a Bad Move?


Summary:

Keywords play a crucial role in Internet marketing, helping websites achieve better search engine rankings. But when does keyword usage become excessive?

A friend of mine was once asked to create content for a website requiring a three-word key phrase to be used 10% of the time. That meant the phrase had to appear 10 times in every 100 words, leaving only 70 words for original content. He turned the job down.

Why?


He realized that achieving such a high keyword density would require awkwardly forcing the phrase into the content, compromising readability.

You might have encountered websites filled excessively with specific keywords or phrases. These are tedious to read and lack informational value, serving only to game search engines.

Experts generally recommend using 4-5 keywords or phrases per article, or maintaining a 2-3% density, whichever is more appropriate. This means using no more than 3 keywords or phrases per 100 words.

When working with freelance writers, emphasize quality content over an exact keyword count. Some businesses also ask writers to include common misspellings or variations because they might improve search rankings if users make typos.

While intentional misspellings may position a business better in search results, it’s not always advisable. If you notice a site with occasional misspellings, they might be deliberate.

Remember, whether you're writing or commissioning articles, your aim should be to engage your audience as much as optimize for search engines.

Internet marketing is vital to the success of your online business. Make sure your keyword strategy supports both your SEO goals and your customer engagement efforts.

You can find the original non-AI version of this article here: Internet Marketing Keyword Stuffing Good Idea Or Bad Policy .

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