Internet Marketing Getting Back To Basics
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Internet Marketing: Back to Basics
Selling online has rapidly evolved since the early nineties. Today, e-tailers have an array of tools at their disposal, from PPC and SEO campaigns to viral videos and blogging. However, veteran Internet marketer Ken McCarthy from TheSystemSeminar.com reminds us that at its core, online marketing is about serving the customer.
A Strong Foundation
McCarthy, whose strategies have fueled the success of countless online retailers, emphasizes that effective Internet marketing is rooted in traditional sales principles. “Don’t get so caught up in the latest marketing technologies that you lose sight of serving your customers,” he advises. Ultimately, whether online or offline, customer service remains the cornerstone of any retail business.
In the realm of Internet sales, it can be easy to forget that you're still part of the retail industry, much like any physical store on Main Street. While the marketing techniques may differ, the essence of your business is your customers. Marketing might capture their attention and interest, but gaining their confidence and loyalty demands genuine customer service.
Three Steps to Successful Service
McCarthy notes that his most successful students excel by prioritizing their customers and offering real value. Here are three steps to foster solid customer relationships:
1. Offer Real Value: Ensure your product or service genuinely benefits buyers.
2. Clear Presentation: Present your offers in an understandable and straightforward manner.
3. Problem Solving: Focus on resolving your customers’ issues.
For example, if customers are searching for golf clubs, simplify their buying process. Make navigation effortless, and ensure your product descriptions and images are clear. Offer competitive deals and fast shipping. A satisfied customer will likely return and serve as positive word-of-mouth advertising for your e-business, which remains one of the most powerful marketing strategies.
Prioritizing Relationships
The Internet offers entrepreneurs and retailers a remarkable platform with advanced techniques for promoting their products and eCommerce stores. Nevertheless, these methods are meaningless without prioritizing excellent customer relationships. McCarthy states, “We’re in a modern business, but at the same time, we’re in a very old-fashioned business.” Providing exceptional service may seem simple, but very few successful students are technical experts; they all share a commitment to putting their customers first.
You can find the original non-AI version of this article here: Internet Marketing Getting Back To Basics.
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