Internet Marketing Insight - How Google Ranks Your Pay Per Click Campaign Why You Need To Know

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Internet Marketing Insight: How Google Ranks Your Pay Per Click Campaign?"and Why It Matters


Introduction


Google AdWords, or Google Pay Per Click (PPC), can offer the best return on investment compared to other online advertising methods. However, not understanding how Google ranks your campaign can be costly.

Google’s Unique Approach


Unlike other search engines, Google doesn’t base ad placement solely on how much you pay per click. Instead, Google uses several criteria to ensure relevant content for its users. Ignoring these can lead to poor placement and wasted money, potentially determining your business's success or failure.

Key Ranking Factors


When running a Google PPC campaign, several elements influence your ad’s position, including:

- Keyword Selection: Your keywords should be precise, not too broad.
- Ad Relevance: Ensure your ad closely relates to the chosen keywords through effective keyword grouping.
- Bid Price: Your bid should be competitive.
- Click-Through Rate (CTR): A good CTR is above 1-3%; below 0.5% is detrimental.
- Landing Page Match: Your landing page content should align with your ad and keywords.
- Use of Text: Avoid Flash-based landing pages. Google favors text, which it equates with relevant information.

By adhering to these parameters, you’ll lower your cost per click and enhance conversions.

The Benefits of Google’s Policies


Google’s ranking policies aim to improve user experience. Irrelevant ads lead to frustration and wasted time. Ensuring ad relevance and landing page alignment prevents such experiences.

Conclusion


Stay tuned for our next article, "The Biggest Mistake When Doing Google AdWords." Subscribe to our Marketing Insight ezine to be the first to read it.

For more information, visit Peter Grundner at P&T Enterprises: [how2succeedonline.net](http://www.how2succeedonline.net) and [myedconline.com](http://www.myedconline.com).

You can find the original non-AI version of this article here: Internet Marketing Insight - How Google Ranks Your Pay Per Click Campaign Why You Need To Know .

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