How To Implement Your Marketing Campaign With Microsoft CRM
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Implementing Your Marketing Campaign with Microsoft CRM
Introduction
Leveraging Microsoft CRM for your football-focused marketing campaign this Autumn can streamline your efforts and enhance efficiency. Here’s a guide to ensuring your campaign is well-executed and trackable.
Organizing Your Campaign
You've already begun using Microsoft CRM to map out your activities and tasks. As everything gets organized, you’ll notice your campaign taking shape more effectively. Utilize the Campaign Performance report within Microsoft CRM to monitor the status and progress of each task. This feature helps you stay organized and keeps an eye on key metrics like targets, dates, responses, and return on investment (ROI).
Collaborating with Your Ad Agency
After weeks of collaboration with your chosen advertising agency, a variety of promotional materials are ready. This includes:
- City marketing posters
- Retailer brochures
- Event booth designs
- Convention and outdoor activity banners
- Branded labels and postcards
- A full-page ad for a local sports magazine
Add these to the Sales Literature section in Microsoft CRM. Navigate to the Sales area, click on Sales Literature, then choose New. Include your contact details as the campaign leader and set a distribution end date to manage material usage effectively.
Launching Campaign Activities
As Autumn approaches and the NFL season kicks off, your campaign plan is ready to be executed. Focus on these core activities using Microsoft CRM:
- Distribute postcards to your Repeat Buyers group
- Send brochures to retailers through a mail merge with MS Office Word
- Submit your full-page ad for magazine publication
- Conduct an email blast to local clients about upcoming events
- Attend and engage at a scheduled charity event
- Make follow-up calls to leads generated
In your Campaign Activities application, use the Type tab to categorize each activity for easy tracking.
Conclusion
By maintaining a structured approach and utilizing Microsoft CRM’s robust features, your marketing campaign will stay organized and effective from start to finish. Implementing these strategies ensures your campaign activities are focused and results-driven.
You can find the original non-AI version of this article here: How To Implement Your Marketing Campaign With Microsoft CRM.
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