How To Avoid Adwords Bid Prices Of 1.00 Or Above
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
How to Avoid Adwords Bid Prices of $1.00 or More
Summary
Are you frustrated because your Google Adwords account shows all your keywords as inactive, requiring bids of $1.00, $5.00, or even $10.00? If these prices aren't typical for your niche due to intense competition, it’s time to address this issue. Your account might not meet Google's new Quality Score, and tackling this problem can help lower your bid prices and prevent future complications.
Understanding Why Bid Prices Rise
One common reason for increased bid prices is not meeting Google's Quality Score requirements. I recently faced this issue myself. After launching several new Adwords campaigns, I found some required prohibitively high bid prices and had to be deleted?"as they wouldn’t generate clicks within a reasonable budget. Upon review, I noticed a stark difference between successful and struggling campaigns, primarily related to landing pages and site structure.
Steps to Improve Your Campaign
Here's what worked for me:
1. Use Established Domains: Select domains that are already indexed and aged. Create landing pages that blend seamlessly with your existing website design.
2. Optimize Your Landing Pages: Minimize ‘leaks’ where visitors can leave your sales page easily. I moved navigation menus to the bottom and ensured that all links open in new tabs, keeping the main page open.
3. Enhance Site Depth: Include links to a sitemap, About Us page, homepage, and Contact Us page. Also, add related product pages with varied affiliate programs. A robust website with at least 30-40 pages offers depth for the Adwords spider to explore.
By fine-tuning these elements, I launched new Adwords campaigns with improved bid prices, avoiding the high costs seen earlier.
Essential Questions for Building a PPC Landing Page
- Do you have an About Us page?
- Is there a Contact Us page?
- Have you included a Privacy Policy?
- Does the landing page content match your keywords?
- Is the page free of Flash, allowing easy access for Adwords bots?
- Are there links to your homepage and sitemap?
Conclusion
When creating a landing page, think of it as building an entire landing website. Ensure a user-friendly experience without making visitors feel trapped. Although the goal is to encourage conversions, providing excellent navigation can significantly reduce costs per click. Following these steps ensures a better Quality Score, leading to lower bid prices.
You can find the original non-AI version of this article here: How To Avoid Adwords Bid Prices Of 1.00 Or Above .
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