How To Analyze Your Web Site Traffic

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How to Analyze Your Website Traffic


Summary


Slow websites are a common frustration among online shoppers and can lead to lost sales. If you're concerned about your site's performance, WebSiteOptimization.com is an invaluable resource. They offer a free speed test that provides actionable insights to boost your website’s loading speed. Simply input your URL for a comprehensive analysis.

The recommendations will guide you on optimizing elements such as image size, total page size, and more. For instance, if your images exceed 30K, reducing their file size is advisable. Importantly, you don’t need to be a tech expert to understand the feedback.

SmartPageRank.com is another tool that helps analyze your site's Google PageRank, link popularity, and indexed pages. PageRank indicates a website's relative importance, on a scale from 0 to 10. A unique feature of this tool is its ability to estimate your site’s dollar value.

Building Your Website Traffic Vocabulary


Grasping some key terms related to website traffic can enhance your analysis skills and even aid in hiring the right person to boost your traffic.

Visit vs. Hit


Two commonly confused terms are "visit" and "hit." A visit refers to a user accessing your website, while a hit is a request for a file. For example, your homepage might consist of 10 files (such as images and scripts), meaning one visit results in ten hits. Therefore, hits inflate the sense of traffic; focus on the number of visitors for a realistic measure.

By understanding these concepts and utilizing the right tools, you can significantly improve your website's performance and traffic analysis.

You can find the original non-AI version of this article here: How To Analyze Your Web Site Traffic.

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