Hidden Html And The Keywords They Love

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Hidden HTML and the Keywords They Love


Overview


If your website isn't achieving the success you hoped for, you might be using overly broad keywords or phrases. These general terms often face intense competition.

To make your website stand out, consider using more specific keyword phrasing. For example, instead of just "sweatshirts," try "sports theme sweatshirts" or even name specific sports teams to refine your keyword strategy.

Key Concepts


Understanding Competition


When you choose broad keywords, you're up against many competitors. Narrowing down your keywords can help differentiate your site and improve performance. Check out your online competition to find ways to be unique in a crowded market.

Analyzing Competitors' Keywords


You can discover which keywords your competitors are using by viewing the HTML source code of their web pages. Simply click "view" on your browser's top menu, then select "source." This reveals the HTML, including targeted keywords. Note that some words might be misspelled intentionally to capture common typing errors, providing an unseen path for search engines.

Crafting Your Keywords


When developing keywords, ensure they are relevant to your site. Avoid using unrelated terms, as this could be seen as spamming and may hurt your search rankings.

Optimizing Your Website


Dual Information Layers


Your website offers two kinds of information: one for your visitors and one for search engines. The visible content should meet your visitors' needs and highlight your products or services. Meanwhile, the HTML content is crucial for search engine optimization (SEO). Ignoring this can be a major setback in online marketing.

By focusing on these strategies, you can enhance your website's performance and boost your visibility in search results.

You can find the original non-AI version of this article here: Hidden Html And The Keywords They Love.

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