Have Ebooks Run Their Course
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Have Ebooks Run Their Course?
Summary
Ebooks have been a staple of internet marketing, with numerous businesses profiting from selling them at around $50 each. However, the vast availability of free content on the Internet has made it challenging for ebook authors to justify their value. E-courses, often priced below $30, provide a more engaging and affordable alternative, further impacting ebook sales.
The Changing Landscape
E-courses have gained popularity because they offer an interactive experience at a lower price point than traditional ebooks. This shift has made it increasingly difficult for authors to market and sell ebooks effectively. As a result, many ebook authors are exploring alternative platforms and methods to reach their audience.
Digital Distribution
Numerous online platforms, such as Fictionwise, Booksurge, and Ebookmall, specialize in selling ebooks. These distributors can convert ebooks into various formats like Mobipocket, PDF, and more, adding to their appeal. Fictionwise sells over 40,000 ebooks monthly, generating about $2.5 million annually. Although authors must share 50% of their revenue with distributors, the broad reach and credibility offered by these platforms can enhance sales more than selling directly from personal websites.
The Value of an ISBN
An ISBN (International Standard Book Number) is crucial for authors looking to sell their books through established retailers like Barnes & Noble and Amazon. Obtaining an ISBN is often inexpensive and, in some cases, free. It not only opens up opportunities for print sales but also enhances the book's legitimacy and perceived value.
Exploring Print Options
Many ebook authors overlook the possibility of publishing in print, yet it's a viable option. Companies like Lulu.com make it simple and affordable to transition ebooks into print format. For a fee, they also offer distribution services in the UK and USA, making it easier for bookstores to stock your book. Printed versions can improve your book’s image, giving the impression of traditional publishing while increasing value.
Combining Digital and Print
Business owners can still offer their ebooks on their ecommerce sites, whether as sales items or free offers. Providing a digital version of a printed book adds substantial value and credibility to the offer.
Cautionary Notes
As with any lucrative opportunity, the ebook and print book industries attract scams. Vanity presses may charge exorbitant fees for services that companies like Lulu.com offer at a fraction of the cost. Authors should avoid unnecessary expenses, such as pre-ordering large quantities of books. Print on demand services from Lulu.com and Booksurge.com allow printing one book at a time, reducing upfront costs.
By leveraging the strategies mentioned above, ebook authors can adapt to the evolving market and maximize their opportunities for success.
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