Google s Page Rank Update How Will It Affect You
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Google's Page Rank Update: How Will It Affect You?
Overview
Google's Page Rank update on October 27, 2007, marked the third update that month, stirring confusion and concern within the Internet Marketing industry. The update resulted in lower Page Ranks for many sites, especially those heavily interlinked.
Theories Behind the Update
Various theories are circulating about these recent changes. One prevailing idea is that the drop in Page Ranks is part of Google’s effort to combat paid advertisements and links on websites. Duncan Riley suggests the focus is on larger blog networks and sites labeled as link farms, which often engage in extensive cross-linking.
Riley warns that these updates could severely impact some blogs. For example, a decrease from PR7 to PR4 makes it challenging to sell ads, especially for blogs with minimal traffic. He anticipates many sites may struggle to survive.
Google’s Official Position
Matt Cutts, a Google representative, confirmed to the Search Engine Journal that the updates target the buying and selling of links. He stated that Google would continue to make it difficult for paid Page Ranking to be effective. Cutts also announced that Google will update its internal databases every 1-2 days instead of every 3-4 weeks.
Mixed Reactions
Google’s actions have led to confusion. Some believe paying for links does not necessarily diminish a website’s value. Kyle Eslick questioned Google's motivations, arguing that selling links doesn't automatically make content less relevant. Eslick noted that advertisers are currently getting more exposure than before, even without increased pricing.
Many bloggers, including Eslick, now regard Google Page Rank as nearly irrelevant for marketers. Darren Rowse of Problogger.net advised focusing on building high-quality sites and relevant content rather than relying solely on Page Rank. He recommended diversifying traffic sources instead of depending on Google alone.
Improving Your Rankings
To recover or improve your rankings after the update, consider these steps:
1. Enhance SEO: Focus on obtaining high-quality links naturally by creating excellent content, rather than through buying or selling.
2. Adhere to Guidelines: Follow Google’s recommendations and avoid participating in link schemes or connecting to spam sites.
3. Clean Up Links: As Rowse suggested, remove questionable links and request reconsideration from Google.
By adapting to these changes, you can ensure your site remains competitive in search rankings.
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