Giving Something Back Online Charity For Your Ebiz
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Giving Back: Online Charity for Your eBusiness
Summary:
E-commerce and charity may not often intersect, but when they do, the impact is significant. Virtual charity malls like BuyForCharity.com and Benevolink.com empower your online customers to support meaningful causes without any additional cost. By joining these malls, your eBusiness allows shoppers to make regular purchases while your store donates a percentage of each sale to their chosen charity.
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Article:
The Power of Combining E-commerce and Charity
E-commerce and charity don’t typically overlap, but when they do, the result can be incredibly powerful. Virtual charity malls such as BuyForCharity.com and Benevolink.com enable your online customers to support causes they care about without spending extra money. When your eBusiness joins these platforms, customers make their usual purchases, and your store donates a percentage of each sale to a charity of their choice.
How It Works
Some charity malls offer free participation for your eBusiness, while others may require a slotting fee unless referred by a member. Robert Grosshandler, a pioneer in ePhilanthropy and the founder of iGive.com, notes that even with membership fees, businesses often find value in returning annually. Allowing buyers to contribute to charity can enhance overall sales.
You can participate even if you sell digital products. The essential element is conducting the transaction online. Customers can also choose to purchase online and pick up their items at a physical store.
You set the donation percentage for your eStore based on what you can afford. Businesses with higher profit margins may be able to contribute more compared to those with narrower margins.
While altruism is a component of cause marketing, it still functions as marketing. Charities effectively become your affiliates. Consumers select your store to support their chosen charities, and you pay charities a commission for the sales they help generate.
The Benefits
For online retailers, charity malls offer two main advantages:
1. Sales Advantage: Allowing customers to support a cause they care about gives them an incentive to choose your store over competitors. Unlike typical cause marketing campaigns, where merchants pick the charity, eCharity malls let shoppers decide, making the support more personal and meaningful.
2. Increased Exposure: Online charity malls are growing in size. For instance, iGive.com connects nearly 700 participating stores with about 250,000 active members, increasing visibility for your eBusiness.
The Bottom Line
Although national charities often face funding challenges, small and medium-sized organizations benefit the most from online philanthropy made possible by virtual charity malls. These platforms provide critical support to causes with limited fundraising options.
As online shopping becomes more prevalent, eCharity will continue to grow in importance. As Grosshandler explains, merchants gain a sales edge, consumers can effortlessly donate to their favorite causes while shopping, and charities receive much-needed support. It’s a win-win situation for everyone involved.
You can find the original non-AI version of this article here: Giving Something Back Online Charity For Your Ebiz.
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