Giving Something Back Online Charity For Your E-Biz
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Giving Back: Embracing Online Charity in Your E-Business
Summary:
E-commerce and charity might not often intertwine, but when they do, the impact can be profound. Virtual charity malls, such as BuyForCharity.com and Benevolink.com, allow your customers to support their favorite causes without spending extra money. By joining these platforms, your business donates a percentage of each sale to customers' chosen charities, creating a meaningful connection.The Concept:
Involvement in a charity mall can sometimes be free, especially if recommended by a member. However, some malls might charge a fee for unsolicited participation. Despite these fees, many businesses find value in returning year after year. As Robert Grosshandler, founder of iGive.com, notes, businesses often see enhanced sales by allowing customers to support causes through their purchases.Participation isn't limited to physical goods?"if you can sell it online, it's a fit for charity malls. Shoppers can even buy online and pick up in-store, as long as the transaction happens online.
You determine your store's donation percentage based on your affordability. Businesses with larger profit margins, like those selling ink cartridges or women's fashion, may offer higher percentages compared to lower-margin businesses like electronics.
While altruism is a part of cause marketing, it's also a marketing strategy. Charities essentially act as affiliates, attracting consumers who want to support causes they care about, with businesses rewarding these charities for generated sales.
The Benefits:
Sales Advantage:
Allowing customers to support a cause while shopping provides a compelling reason to choose your store over competitors. Unlike typical Cause Marketing, where charities are pre-selected by merchants, eCharity malls let shoppers decide where their funds go, fostering personal connections to their chosen causes.Increased Exposure:
Online charity malls can significantly boost your store's visibility. For instance, iGive connects its nearly 700 participating merchants to around a quarter million active members.The Bottom Line:
While national charities often struggle with funding, online philanthropy can significantly benefit small and medium organizations lacking robust fundraising options. As e-commerce grows more popular, eCharity becomes an increasingly attractive proposition. Grosshandler explains, "Merchants gain a sales advantage; consumers donate to favorite causes through their normal purchases; and charities receive much-needed support. It's truly a win-win situation for everyone involved."You can find the original non-AI version of this article here: Giving Something Back Online Charity For Your E-Biz.
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