Getting Into The Podcasting Bandwagon

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Jumping on the Podcasting Bandwagon


Title:

Jumping on the Podcasting Bandwagon

Summary:

In 2005, there were 22 million portable mp3 player owners, with 29% having downloaded and listened to podcasts. That's roughly 6,380,000 people exploring this burgeoning medium. These numbers highlight the immense potential of podcasting. As an online marketer, podcasts can significantly expand your reach. Here's why:

- Audio content often resonates more than text.
- Podcasts offer an engaging experience.
- They attract audiences you might not reach otherwise.
- Podcasts provide a dynamic way to convey your business message.
- Hearing a real voice enhances your business’s credibility.

Getting Started with Podcasting:

Many marketers hesitate to start podcasting due to perceived complexities. However, creating your own podcast isn't as daunting as it seems. Here’s a simple guide to get you started:

1. Choose a Topic: Pick a subject that aligns with your brand and interests your target audience.

2. Focus on Engagement: Select a captivating aspect of your topic to discuss.

3. Outline Key Points: Prepare an outline detailing the important points you plan to cover.

4. Research: If needed, gather additional information to enrich your content.

5. Use Index Cards: Create summaries of your points for a smooth recording process.

6. Set Up Your Gear: Connect a microphone to your computer.

7. Record Your Podcast: Use the Sound Recorder program on Windows.

8. Review and Edit: Listen using Media Player and make necessary edits.

9. Enhance Your Podcast: Use free tools at [Odeo](http://www.odeo.com/inbox) to enhance your content.

10. Monetize: Enroll with [Fruitcast](http://www.fruitcast.com) to include ads and earn from downloads.

11. Convert to .mp3: Finalize your file format.

12. Upload Your Podcast: Use Microsoft Front Page or another tool to upload your file.

13. Promote Your Podcast: Share your link through repositories like [iPodder](http://www.ipodder.com) and [Podcast Alley](http://www.podcastalley.com).

Consider keeping your episodes around 10 minutes to manage file size and serialize your content to maintain listener interest. This creates leads for marketing opportunities.

You can podcast about any subject, with limitless possibilities for audience engagement. Start by submitting your podcast to the platforms mentioned above, and explore other promotion opportunities to reach a wider audience.

Once your podcast is up and running, enjoy the benefits and discover just how simple podcasting can be!

Note: Feel free to share this article on your website or newsletter, ensuring the content remains intact and includes the "About The Author" section.

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You can find the original non-AI version of this article here: Getting Into The Podcasting Bandwagon.

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