Five Rules For Social Video Optimization
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Five Essential Rules for Optimizing Social Videos
Social video platforms like YouTube, Yahoo Video, iFilm, and Blinkx have become immensely popular. YouTube alone sees over 65,000 video uploads and plays 100 million clips daily. By 2010, it was projected that 44 billion user-generated video clips would be consumed, representing 55% of all video content viewed by U.S. consumers. In the future, user-generated videos might even reach our TV screens through cables and satellites. YouTube is already exploring revenue-sharing possibilities with video creators, and other platforms may soon follow. This means you can monetize your content, showcasing your skills and talents, possibly leading to better opportunities.
To truly harness the potential of your creativity, it's crucial to produce content people will love and effectively present it on video-sharing sites.
What Social Video Optimization Really Means
Unlike search engine optimization (SEO), social video optimization focuses on creating enjoyable, informative content that people want to watch, bookmark, and share. It's about making your videos easily discoverable and engaging on social media platforms, sparking a viral effect.
1. Offer Real Value
Provide something meaningful or entertaining. This could be humorous clips, instructional videos, or capturing unique moments. Avoid violent content unless it offers journalistic value. Instead, focus on creating value-driven content. If you have a knack for home repairs, try making "how-to" videos. Tech-savvy individuals can make tutorials on setting up networks. Comedians can showcase their routines through short clips. The key is to focus on creating themed content and producing a series around these themes.
2. Enhance the Viewing Experience
People prefer shorter clips on video-sharing sites, ideally under 10 minutes. Invest in a good cellphone with a quality camera or a digital video camera. Use free online editing tools like cuts.com to trim scenes and add titles and sound effects.
3. Build Your Brand
Establishing a brand can set you apart. Insert a few frames at the beginning and end of each video to introduce yourself and summarize your content. Set up a blog and include your blog URL in the video frames. Ensure it's concise and memorable.
4. Make It Discoverable
Effectively market your video to avoid it being lost in the vast sea of content. Use a short, catchy title with relevant keywords to draw attention. Learn from other successful titles. Craft interesting descriptions with relevant keywords to spark curiosity. Write in a natural tone and let the audience judge your content.
Tags are crucial. They should be single keywords, not phrases. If your title and description are relevant, you've already got a start. Add tags that align with the site's available categories, like "how-to" or "comedy." For a video about fixing a flat tire, use tags like "tire" and "car." Add extra tags for less obvious elements in your video, such as "valve" or "stems." Maximize the use of available tag spaces.
5. Enjoy the Process
This step is vital to prevent burnout. Passion for your creative work is crucial. Don’t focus on immediate monetary gain. Remember, wealth doesn’t accumulate overnight. What's important is pursuing what you love. If your creations benefit others, financial rewards will follow in due time.
You can find the original non-AI version of this article here: Five Rules For Social Video Optimization.
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