Finding The Purpose For Your Website
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Discovering the Purpose of Your Website
Overview
When creating a website, defining its purpose clearly is crucial. It's not enough to simply aim for profitability or excellent customer service. A well-defined purpose guides the entire planning process, from audience identification to content creation.
Key Considerations
Before even hiring a web designer, you should be able to articulate your website's purpose in one concise sentence. If it requires lengthy explanations, more refinement is needed.
Potential Purposes
- To inform
- To build a community
- To reduce business costs
- To generate and prequalify sales leads
- For market research
- To reach a larger audience
- To facilitate e-commerce
- To entertain
- To sell advertising space
- To enhance branding
- To create buzz
- To establish trust
- To cut down on paperwork, printing, and mailing costs
- To recruit new employees
Understanding Your Audience
Defining your audience is a critical part of the planning process. Your audience, essentially your customers, visit your site for specific reasons. Knowing what they're looking for shapes the features, functionalities, and overall design of your site.
Consider factors like their web experience, age, interests, and preferred browsers. A website tailored for teenagers will differ greatly from one for baby boomers. By understanding these characteristics, you can create a site that effectively meets your audience's needs.
Crafting Engaging Content
Your website's content serves two audiences: your visitors and search engines. Content is not mere filler; it's about organizing material to meet the audience's needs. Quality content is what keeps visitors returning to your site.
You can find the original non-AI version of this article here: Finding The Purpose For Your Website.
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