Ecommerce The 7 Mistakes I Made
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Ecommerce: The 7 Mistakes I Made
Summary:
I've made my fair share of mistakes diving into the world of eCommerce. I'm sharing my experiences so you can learn from them as you embark on your journey.1. Not Testing the Real Market
I initially relied on surveys for price and product interest, which gave positive feedback. However, I only sold two items in the first four months. To truly understand the market, I should have tested my products on platforms like eBay to gauge real consumer interest and trust.2. High Overhead Costs
Despite starting with low overhead in mind, I wasted $12,000 on a custom CMS, when I could have implemented a free, user-friendly system for just $800. Lesson learned: always seek cost-effective solutions.3. Failing to Check References
I hired web designers through car forums, which was as illogical as finding a home builder at a car dealership. This mistake cost me $5,750 with nothing to show for it. Always verify references and consider using intermediaries like eLance to protect yourself.4. Offline Marketing for an Online Business
I assumed a local publication with a 30,000-home reach would boost my site traffic. Instead, it brought just 10 visitors and no sales. It's crucial to focus on online marketing strategies that align with your audience.5. Underestimating Content's Importance
Creating content for an eCommerce site is challenging beyond product descriptions. A business blog can enhance communication and attract search engines. This revelation led me to launch a blog to engage customers effectively.6. Impatience
Success doesn’t always come quickly. Some eCommerce ventures take years to gain traction. Consistent effort and patience are essential.7. Overlooking SEO
SEO is more than just creating pretty URLs. It involves building links and optimizing content to improve search engine rankings. Understanding and implementing SEO can make a significant difference in visibility.Bonus Tip: Embrace Flexibility
Plans will change, and adaptability is key. Expanding to offer items like cheesecakes and gift baskets wasn’t in my original plan, but it proved beneficial for meeting customer needs.By learning from these missteps, you can navigate your eCommerce ventures more effectively.
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