Ecommerce Site Design Tell Me What You Really Think
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Ecommerce Site Design: What Do Customers Really Think?
Summary
The design of your ecommerce site plays a crucial role in online shopping success. A dated or poorly designed site could be why your sales haven't grown. While existing customers might be accustomed to the layout, new visitors might be turned away. What impression does your site leave on them? What makes them want to return?
Analyzing Competitors
Start by researching competitors' websites. What elements are effective on their sites? What have they executed well? Use this insight to evaluate your own site and identify areas for improvement.
Updating Site Design
Consider updating your ecommerce site every couple of years. New techniques and software can create a design that stands out and functions well. However, avoid rushing into a redesign just for a fresh look. Test all links and functionalities thoroughly. Let friends and colleagues explore a beta version to uncover any issues. Launching a site with glitches and broken links could be detrimental.
Avoiding Common Pitfalls
Flash design can attract visitors, but search engines struggle to index Flash content. To ensure visibility, offer both Flash and non-Flash versions of your site. Additionally, steer clear of flashing or multicolored text, which can be off-putting. Opt for clear, concise text to help visitors understand your offerings. Remember accessibility; consider visually impaired users and those on mobile devices with limited screen space.
Seeking Honest Feedback
During development, seek feedback from trusted individuals who will provide honest opinions about your site. Constructive criticism is invaluable for optimizing an ecommerce site. Just as a traditional business consults an architect for building design, online businesses should involve experts in site development and design.
By prioritizing thoughtful design and constructive feedback, you can create an ecommerce site that appeals to both new and returning customers.
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