Do s And Don ts Of Website Copy
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Dos and Don'ts of Website Copy
Introduction
Is your website copy coming across as stiff and unnatural? Are you stuck in marketing jargon that screams "sell, sell, sell" about the latest products or services? If your site feels like a hollow box dressed up prettily but lacking substance, it might be time to enhance your website copy.
Engaging, clear copy draws customers in and encourages them to explore your site further. Crafting compelling copy can even bring them back repeatedly. While starting fresh might seem daunting, there's good news: you don't need to overhaul everything. Adhering to some fundamental rules can set you on the right path to effective website copy that delivers results.
Do Use Plain Language
Overcomplicating your writing with big words and jargon can seem sophisticated, but it often has the opposite effect. Present information clearly and straightforwardly to avoid leaving your audience confused or frustrated.
Do Write Conversationally
Unless your industry demands technical jargon, most copy benefits from a friendly, informal tone. Imagine you're having a casual chat?"this makes your website copy more relatable and genuine.
Don’t Be Wordy
Using too many words can dilute your message and undermine your credibility. Here are some phrases to streamline:
- "At this point in time" to "now"
- "Due to the fact that" to "because"
- "With regard to" to "about"
- "It is possible that" to "maybe"
Do Convert Nouns to Verbs
Nouns can bog down your sentences, especially for online readers. Simplify your copy by turning nouns into verbs:
- "Conduct a discussion of" becomes "discuss"
- "Give consideration to" becomes "consider"
- "Make the assumption of" becomes "assume"
- "Reached the conclusion about" becomes "conclude"
Do Use Active Voice
Active voice propels your words into action.
- Active: "He won the Young Entrepreneurs award."
- Passive: "The Young Entrepreneurs award was won by him."
Do Avoid Clichés
Steer clear of overused phrases like:
- Step up to the plate
- Cutting edge
- Market-leading
- Industry standard
- Time is money
Do Place Keywords Strategically
The beginning and end of a sentence are powerful spots for keywords.
- Before: "The Monster contract will be a money-maker, despite our early concerns."
- After: "The Monster contract, despite our early concerns, will be a money maker."
Do Use Graphic Highlighting
Utilize underlining, italicizing, and bolding to emphasize information. Structuring long lists with headings and bullets also enhances readability.
Do Use Repetition Judiciously
Repetition can highlight key ideas?"but don't overdo it. Too much can bore or annoy the reader.
For example:
"Invesp writing services can enhance your marketing. The Invesp team has degrees in English, Professional Writing, and Journalism. The professionals at Invesp are published authors, congressional speech writers, journalists, and freelancers. Check out www.invesp.com."
This strategy reinforces the message in a memorable way.
Do Craft Effective Titles and Subtitles
A well-chosen title clarifies the page's goal. Here are some guidelines:
- Keep it short?"six to ten words are sufficient.
- Avoid irony; titles should reflect content directly.
- Ensure the title stands alone, clearly describing the page.
- Use common words to improve searchability.
- Avoid underlining; it can be mistaken for hyperlinks.
Examples of effective titles:
- Letter Writing Tips for Effective Sales
- Persuasive Writing: Hypnotic Titles
- Top 10 Myths About Small Businesses
- Vintage Clothing by Steven
With these dos and don'ts, you're on your way to mastering impactful website copy. Happy writing!
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