Don t Overlook Alt Tags

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Don’t Overlook Alt Tags


Introduction


Alt tags, or alternative text, play a crucial role in web accessibility and search engine optimization (SEO). These tags appear as small text boxes when you hover your cursor over an image, providing a description when images are not displayed. They also help search engines understand the content of your webpage.

Who Benefits from Alt Tags?


- Sighted Users: Those who browse without images benefit from alt tags as they provide a textual context.
- Visually Impaired Users: Alt tags assist users relying on screen readers or audio-based browsers.
- Search Engines: Automated indexing programs use alt text to understand and categorize page content.

Importance in SEO


Ignoring alt tags can significantly impact your website's visibility. Web crawlers cannot interpret images, making alt text essential for associating keywords with graphics. Unlike meta tags, which may be ignored due to past misuse, alt tags offer visible benefits for both users and search engines.

Tips for Effective Alt Tags


1. Keep Text Short
- Long alt text can disrupt the page layout, especially in tables, making navigation difficult for users without graphics.

2. Ensure Meaningfulness
- Meaningful alt text enhances navigation and improves search engine indexing by clearly conveying the image's content.

3. Discard Decorations
- For purely decorative images, use an empty alt tag (ALT=""). For navigational elements like bullets or dividers, simple tags like ALT="*" can be effective.

4. Test Your Alt Tags
- Disable image loading in your browser and navigate your site. Read your content aloud to mimic screen reader experiences. Adjust any missing or unclear alt tags accordingly.

For more tips and insights, visit BizAtomic.

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