Don t Compete For The Most Popular Keywords

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Don’t Chase the Most Popular Keywords


Summary:

A frequent error made by website owners aiming to boost traffic is competing for the most popular keywords in their niche. Instead of battling over these highly competitive terms, focus on more strategic keyword selections.

Navigating Keyword Competition:

When website owners target traffic, they often gravitate towards the most popular keywords in their niche. This leads to intense competition, with minimal chances of ranking on the first page of major search engines. Everyone’s vying for these top search terms, so standing out can be nearly impossible.

While tools like the Overture/Yahoo keyword selection tool or Wordtracker may indicate no searches for certain keywords, this doesn't mean there’s zero interest. These tools tend to be the first stop for countless website owners, making the suggested keywords extremely competitive.

Additionally, these tools often skew results toward the USA due to the larger user base there.

A Real-World Example:

I run a website about relocating to Cyprus. Tools might show little interest in the phrase "Moving to Cyprus" because it’s not a popular search in the USA. However, annually, over a million people from the UK and Europe consider moving abroad, with Cyprus ranking among the top destinations.

This has taught me that significant traffic can come from keywords these tools undervalue. Trust your instincts?"if you believe a keyword phrase resonates with your audience, don’t dismiss it because of low tool scores.

Strategic Keyword Use:

While others exhaust themselves over popular keywords, you can effectively drive traffic by using overlooked keywords. This approach emphasizes working smart, not hard.

Remember, success often lies in identifying unique opportunities.

Best regards,
Roy Carter

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