Domain Names So Many To Choose From

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Domain Names: So Many To Choose From


Overview


In the ever-evolving world of online business, using multiple domain names has become a common strategy. While it may seem costly to purchase additional domains that might not be immediately used, there are compelling marketing reasons to consider this approach.

Key Reasons for Multiple Domain Names


1. Prevent Misspellings and Misrouting


If your domain name includes words that are frequently misspelled, securing those misspelled versions is wise. This way, if visitors type your site name incorrectly, they can still be redirected to your main website. Even if only a small percentage of misspelled visits result in sales, the investment can prove worthwhile.

2. Protect Against Copycats


Owning multiple domain extensions (like .com, .net) can prevent others from mimicking your site. This strategy offers two main benefits:

- Visitor Convenience: People can still find you even if they forget your specific domain extension.
- Reduced Competition: Prevents copycats from using similar names with different extensions. Consider trademarking your site name to further protect against imitators.

3. Resell Domain Names


Domain names aligned with products or popular trends can become valuable assets. Some marketers acquire short, trend-related domain names with the intent of reselling them at a profit. A catchy, succinct domain name can significantly boost its market value.

Conclusion


The Internet age has transformed domain names into valuable commodities. When choosing your ecommerce domain name, aim for brevity and relevance. A single-word name tied closely to your business can be particularly advantageous. If your business name is lengthy (e.g., Ted's Taxidermy, Bait, Convenience, and Taco Stand), consider focusing on the core purpose to connect more effectively with your audience.

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