Creating A Website That Really Sells
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Creating a Website That Really Sells
Introduction
Every website, whether selling products, ideas, services, or information, aims to engage and convert its audience, even if it doesn't charge for content.
Previously, we explored strategies to boost profits while building credibility. Naturally, this leads us to delve into effective website design.
Consider your web browsing habits. How many sites do you visit and remember in an hour? Likely, very few.
The same applies to your potential customers. They often visit and leave sites quickly unless something grabs their attention. On average, users spend only 10 seconds on a site unless it compels them to stay and act.
Making Your Site Engaging
Your goal should be to make your website "sticky"?"inviting and engaging enough to retain visitors and prompt actions like:
- Joining your mailing list
- Making a purchase
- Contacting you for more information
Remember, a website is never truly finished. Continuous improvement is key: Build, Test, Improve, and repeat.
Design and Layout
The design and layout should align with your site’s purpose. Do you want visitors to explore or take immediate action?
Regardless of your goal, some universal design principles apply, which we’ll explore further.
Key Design Considerations
- Screen Resolution: Your website should display well on resolutions from 800x600 upwards. Liquid designs, allowing pages to adapt to different screen sizes, are ideal.
- Use of CSS: Implement CSS for a clean, fast, and accessible website. Search engines favor valid, clean code, which may positively impact your rankings.
- Navigation: Ensure clear and intuitive navigation. Users expect familiar elements, like a Home button or clickable logo, for easy site exploration.
- Scrolling: Users shouldn’t need to scroll to find key offers or actions. Display important elements at the top to increase engagement and conversion.
- Accessibility: Consider accessibility for disabled users in your design to ensure inclusivity.
Homepage Essentials
Your homepage should quickly communicate:
- What your site offers
- Payment methods accepted
- Delivery options
- Support availability
Include:
- Credit/debit card information
- Courier details
- Contact and privacy policy links
- Affiliations with trustworthy organizations
Testing different homepage layouts can help optimize visitor conversions. Use tools like Crazy Egg for insights and improvements.
Privacy Policy and Contact Information
Privacy Policy
Provide a direct link to your privacy policy from every page. Your policy should clearly state:
- Information collected and its use
- Data protection measures
- Contact details for data-related inquiries
Contact Details
Include clear contact information, featuring a phone number and address, to enhance credibility and trust.
Conclusion
Improving your website enhances user experience, increases engagement, and boosts conversions. Success depends on your creativity and ongoing effort.
For expert consultation, design, and marketing strategies, visit [Culturething.com](http://www.culturething.com/contact-us). We're here to help you succeed.
You can find the original non-AI version of this article here: Creating A Website That Really Sells.
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