Creating An Effective Online Presence Part Two
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Creating An Effective Online Presence: Part Two
Title:
Enhancing Your Online Presence: Press Releases and More
Summary:
Continuing our exploration of building a robust online presence, this month we delve into the art of writing press releases. While I'm not an "expert," my intensive study over the past two years has equipped me with valuable insights that I'm eager to share, hoping to streamline your learning journey.
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Press Releases
When launching a new product or service, crafting a press release is essential. However, it's crucial to tie it to something newsworthy to avoid it looking like an advertisement disguised as a press release. Link your announcement to current events to achieve this.
Keep your press release to one page, using journalistic language that addresses the basics: who, what, when, where, why, and how in the opening paragraph. Stick to the facts and avoid marketing speak. Write in the third person, and if possible, include quotes from relevant news figures.
Create a captivating headline that summarizes your content in about ten words. Use a hook in the first paragraph to engage readers while ensuring it remains relevant to news editors.
Structure your press release by placing the most critical information first, so if editors need to trim it, only less essential details are removed.
At the top, indicate the release date or "For Immediate Release," and include your contact information: name, title, address, phone, fax, email, and website.
Recommended press release sites include [PRWeb](http://www.prweb.com), [PR Newswire](http://www.prnewswire.com), and [24-7 Press Release](http://www.24-7pressrelease.com). While free listings are available, investing in paid options can boost exposure and enable you to add hyperlinks, directing traffic back to your site.
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Directories
There are programs and companies that auto-register your site with numerous directories, but search engines often frown upon these bulk submissions.
Instead, create around ten different descriptions for your site and rotate them among various directories. [SEO Company](http://www.seocompany.ca) offers free directory listings. Register with directories that don't require reciprocal links.
For paid directories, consider these options in order of cost:
- [Abilogic](www.abilogic.com) ?" Express submission
- [Greenstalk](www.greenstalk.com)
- [Octopedia](www.octopedia.com)
- [SBD Central](www.sbd.dcentral.com)
- [Business.com](www.business.com)
- [Yahoo Directory](dir.yahoo.com)
You can also find paid listings at [SEO Company](www.seocompany.ca). Add listings gradually, tracking traffic and conversions to see where you gain the best return on investment.
For electronic newsletters or eZines, search for eZine directories to list your content. Similarly, list your blog in blog directories, podcast directories for downloadable audio, and software directories if you offer software products.
Greater directory listings can increase both traffic and the number of external links pointing to your site.
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Search Engine Traffic
Begin by identifying the best keywords and phrases, generating 25?"30 for each page of your site. Use tools like [WordTracker](http://www.wordtracker.com), [Overture](http://www.pixelfast.com/overture), and [Digital Point's Keyword Suggestion Tool](http://www.digitalpoint.com/tools/suggestion).
Seek not only high-traffic words but also those with less competition. Integrate keywords into your website's text, page titles, and descriptions. Keyword-rich metatags also boost organic traffic.
Aim to appear among the top listings when your keywords are searched on Google. Organic traffic is key to achieving this.
While you can pay for higher placements via ads and pay-per-click (PPC) advertising on platforms like Yahoo, Google, and MIVA, be cautious of increasing competition and costs.
I hope you find this helpful. Next month, we'll explore sales funnels, newsletters, blogs, and joint ventures. Stay tuned!
You can find the original non-AI version of this article here: Creating An Effective Online Presence Part Two.
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