Creating An Effective Online Presence Part Three
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Creating an Effective Online Presence: Part Three
Summary:
This final article in the series on creating an effective online presence explores blogs, newsletters, sales funnels, and joint ventures. It offers a brief overview of each category.
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Blogs
A blog, or weblog, is essentially an online journal. It can stand alone as a website or be part of an existing site on its own page.
Why Create a Blog?
1. Boosts SEO: Regular updates improve search engine rankings.
2. Builds Connections: Offers a personal way to connect with readers.
3. Product Promotion: A platform to market existing and new products.
4. Content Creation: Daily posts can be organized into tips, e-courses, articles, or books.
Starting a blog is simple with platforms like [Typepad](http://www.typepad.com), which guides you through each step.
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Newsletters or eZines
Offering a newsletter, or eZine, is a powerful way to stay connected with clients and attract potential customers. Despite some skepticism about their relevance, they remain effective given the minimal effort required to produce them.
Benefits of a Newsletter:
- Over-Delivering: Stand out by offering valuable, targeted information.
- Building Trust: Gaining credibility by providing insightful content.
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Sales Funnel
The sales funnel represents how you guide clients to progressively higher purchasing decisions. Initially, clients provide their name and email, then are offered increasingly premium products.
Key Points:
- Progressive Offerings: Tailor products to your audience's preferences.
- Compelling Sales Letters: Essential for successfully moving clients through the funnel.
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Joint Ventures
Collaborating with other professionals can significantly expand your reach and client base.
Advantages of Joint Ventures:
- Email List Access: Tap into a partner's audience.
- Expertise Sharing: Benefit from a collaborator’s knowledge.
- Broader Visibility: Reach new audiences.
Common joint venture activities include promoting a partner’s book to achieve bestseller status or exchanging bonus gifts for traffic.
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For more in-depth information, I recommend Michael Port's book, Book Yourself Solid. If you missed the earlier parts of this series, visit [Coaching for Excellence](http://www.coachingforexcellence.biz/eZines.shtml).
You can find the original non-AI version of this article here: Creating An Effective Online Presence Part Three.
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