Corporate Gifters Seek Personalization Drive Demand For Food Gifts
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Corporate Gifters Embrace Personalization, Boosting Demand for Food Gifts
Summary:
On July 10, 2007, researchers highlighted personalization and practicality as key drivers in corporate gifting. The trend towards corporate food gifts is surging as businesses maximize the impact of year-end client and customer gifting campaigns.Article:
Corporate gifting is undergoing a transformation. Companies are increasingly prioritizing personalized and practical gifts, with food items gaining popularity. A 2006 survey by American Express revealed that nearly half of corporate gifts are now food-related, overtaking the once-popular flowers and gift cards. The flexibility and universal appeal of gourmet foods enable businesses to craft customized gifts that foster goodwill and strengthen relationships.
The Rise of Food-Related Corporate Gifts
With the rise of online bakeries offering nationwide delivery, businesses have a wider array of personalized gift options than ever before. Stephen Pazyra, CEO of 1-800-Bakery.com, notes, "Food offers a personal touch that flowers and gift cards cannot. Our clients frequently tell us that recipients are thrilled with these thoughtful gifts."
Trends in Corporate Gifting
A report from the Motivation Show in Chicago identified key goals for corporate gifts:
- Expressing warmth and appreciation
- Evoking positive emotions
- Reinforcing brand recognition
Baked goods are well-suited to these objectives, especially as the demand for personal touches in gifts grows. Marketing expert Terry Keating says that gifts personalized with the recipient’s name are now more popular than logo-branded items.
Value and Practicality
In addition to personalization, staying within budget is crucial for corporate gift-givers. Derek Gerry, Senior Producer at 1-800-Bakery.com, emphasizes the value of food gifts: "To stand out and ensure a strong response, consider the immediate enjoyment and lasting brand value that a food gift brings."
Efficient and Customized Solutions
Companies like 1-800-Bakery.com offer quick processing and delivery, with orders completed in weeks. Personalized messages can be added to cookies or cakes, and gift-wrapping options enhance the appeal, providing a comprehensive solution for corporate gifting. Their expertise in shipping and partnerships with major carriers ensure competitive rates.
Conclusion
Corporate food gifts deliver meaningful connections and are more engaging than traditional flowers or gift cards. As companies seek to heighten the impact of their gifting programs, the personalized touch of food gifts enhances brand loyalty and recipient satisfaction. Businesses like 1-800-Bakery.com are well-positioned to meet this growing demand for custom corporate gift solutions.
You can find the original non-AI version of this article here: Corporate Gifters Seek Personalization Drive Demand For Food Gifts.
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