Construction Industry Firms Have Huge Opportunity In Search Engine Marketing

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Harnessing the Potential of Search Engine Marketing in the Construction Industry


Summary


The construction industry has been slower than other sectors, such as finance, recruitment, online retail, and travel, in embracing internet marketing. However, this lag presents a significant opportunity for forward-thinking companies to gain a competitive edge.

Unlock Internet Marketing Opportunities


Unlike sectors with fierce competition, the construction industry faces relatively low online marketing challenges. This means reduced costs for strategies like pay-per-click (PPC) marketing and search engine optimization (SEO). For instance, finance companies might spend up to £20 per click on phrases like "debt management," whereas construction-related keywords could cost as little as 50p per click. Additionally, competition for organic search rankings is much less intense compared to the finance and travel sectors.

The Role of Marketing Leaders


Marketing managers and directors within major construction firms are crucial in driving the industry toward successful search engine marketing. To aid this process, a comprehensive 28-page eBook tailored specifically for marketers in the construction sector is available for free download at [Clickthrough Marketing](http://www.clickthrough-marketing.com/resources/construction-report.php).

Inside the eBook


The eBook offers valuable insights, including:

- Keyword Analysis: Covers 23 key areas such as machinery, plant hire, property development, building, architecture, and engineering.
- Brand Insights: Highlights the most searched brands in April 2007, including Persimmon, Bryant, George Wimpey, and Bellway Homes.
- Search Behavior Data: Based on statistics from April 2007, it provides precise search phrases and the number of searches.

Key Insights


1. Search Volume Insights:
- "Building Material" (87,124 searches) significantly surpasses "Builder Merchant" (36,492 searches).

2. Brand Search Comparisons:
- "Persimmon Homes" (165,640 searches) far exceeds "Bryant Home" (45,086 searches).

3. Top Search Phrases:
- The report includes up to 100 of the highest search phrases per category, serving as a starting point to identify promising areas for PPC campaigns and quick wins.

Conclusion


With a large audience searching for construction products and services, and minimal competition on platforms like Google, Yahoo, and MSN, construction firms have a golden opportunity to capitalize on search engine marketing.

For more detailed insights, download the free industry report at [Clickthrough Marketing](http://www.clickthrough-marketing.com/resources/construction-report.php).

You can find the original non-AI version of this article here: Construction Industry Firms Have Huge Opportunity In Search Engine Marketing.

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