Comparison Shopping The Flip Side Of Searching

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Comparison Shopping: The Future of Online Searching


Overview


In the ever-evolving landscape of e-commerce, comparison shopping platforms like Shopzilla and Froogle have long been valuable tools for increasing your online store's visibility and conducting product market research. However, according to Kevin Ryan of ShopWiki, his platform offers an innovative twist on the traditional comparison shopping experience.

What Sets ShopWiki Apart?


ShopWiki claims to bring cutting-edge features that both e-tailers and consumers will appreciate:

1. Unmatched Store Selection:
- ShopWiki boasts an extensive list of around 120,000 stores and 60 million different products. In comparison, popular sites like Shopping.com and PriceGrabber only list about eight to nine thousand stores. By crawling the entire web, ShopWiki provides more options, including smaller stores and competitive prices.

2. Innovative Search Functions:
- Advanced search technology allows users to input detailed queries. Instead of drilling down category by category, you can search directly for "Ken Griffey Jr. rookie baseball card" or "diamond ring less than $10,000 more than 1 carat," and the system will accurately interpret the criteria.
- The platform features a unique patent-pending color wheel. Rather than sifting through various red shades, you can search for "pants" and use the color wheel to select from 50,000 colors, finding trousers in the exact shade you desire.
- A handy price slider lets you set your budget range easily.

3. Comprehensive Buying Guides:
- ShopWiki offers over 1,300 user-written buying guides, or wikis, which provide essential criteria for choosing various products. Whether you're in the market for a grill or another item, these guides offer reviews and comparisons to help you make informed decisions.
- Unlike general knowledge wikis, this is the first dedicated to shopping, offering consumers a powerful learning tool.

Benefits for Your Online Business


ShopWiki serves as an excellent resource for market research. It allows you to explore how competitors are selling similar products and at what prices, helping you understand different market structures.

Additionally, ShopWiki can drive traffic to your store effortlessly. If your store isn’t listed in their vast database, you can easily add it by visiting their homepage's Help section, scrolling to Merchant Information, and clicking "Add Your Store." By entering your domain, ShopWiki will index your content.

You can also contribute by writing or editing buying guides related to your products or creating a wiki that describes your business and offerings, enhancing your reach on the platform.

As Ryan states, "It's clean, fast, easy to find things, and very comprehensive." Embrace ShopWiki to elevate your e-commerce success.

You can find the original non-AI version of this article here: Comparison Shopping The Flip Side Of Searching.

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