Closing Every Sale - 7 Key Steps To Closing Every Sale
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Closing Every Sale: 7 Essential Steps
Summary
When clients struggle with low sales, I often ask, "Are you asking for the business?" Common responses include, "I don't know what to say" or "What if they're not interested?" If you don't ask, you'll never know where you stand with your prospect.The close is a pivotal moment in the sales process when the prospect decides whether to engage with you. Many sales calls end without seeking commitment due to fear or uncertainty. Here’s a guide to overcoming that barrier and closing the sale.
Steps to Successful Sales Closures
1. Prepare for the Close
Before approaching the close, ensure you're ready by asking yourself these questions:- Does the customer need my product?
- Do they trust me and my company?
- Can they afford what I'm offering?
- Do they understand the product fully?
- Have I practiced my closing techniques?
- Am I ready to stay silent after posing the closing question?
2. Use Trial Closes
Throughout your meeting, seek agreement from the prospect by aligning product benefits with their needs. Example: "You mentioned financial security was important. Don't you agree this can provide that?" This strategy builds a foundation for the final close.3. Employ Assumptive Closes
Assume from the outset that the prospect is interested. If they’ve agreed to meet, there’s likely interest. Project confidence with statements like:- "You'll be happy you decided to buy."
- "You're going to love how it looks in your home."
4. Ask Pressure-Free Closing Questions
As decision time approaches, anxiety can rise. Keep the door open with questions that imply no commitment, using "if" to remove pressure:- "If you were to decide, when would you like to start?"
- "If you were to go ahead, how many would you want?"
5. Pose Direct Closing Questions
At this crucial juncture, directly ask for the business. Examples include:- "Are you ready to get started?"
- "Shall I draw up a contract?"
- "Do we have a deal?"
6. Listen and Stay Silent
Once you've asked for the business, remain silent. Allow your prospect time to process and speak first. Practice patience and give them the space to make a decision.7. Define Next Steps
Regardless of the outcome, ensure both parties understand what happens next. Schedule the following meeting or call before leaving. Never end a meeting without clarity on the next step.Practice and Preparation
- Create a list: 5 trial closing questions, 5 assumptive statements, 5 pressure-free questions, and 5 direct closing questions. Memorize these.- Role play the 7 steps with a partner to build confidence.
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