Business It s About People

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Business: It's All About People


Summary


Running a business is inherently interdependent, involving daily interactions with various stakeholders. These stakeholders have a vested interest in your business's success and include anyone impacted by your organization's actions.

Stakeholders: The Heart of Business


Stakeholders can be found both inside and outside your company. They encompass employees, customers, vendors, partners, advisors, lenders, government entities, the local community, and even competitors.

Starbucks exemplifies effective stakeholder engagement. Under CEO Howard Schultz, Starbucks grew from a small chain to a global powerhouse by fostering a connection with its stakeholders. Schultz once said, “If people relate to the company they work for, if they form an emotional tie to it and buy into its dreams, they will pour their hearts into making it better.”

Strong stakeholder relationships lead to efficient teamwork, increased customer loyalty, robust supply chains, and collaborative opportunities. Taking care of stakeholders is simply smart business.

Embracing Kyosei


Canon Corporation has adopted the Japanese concept of Kyosei, which means living and working together harmoniously. This philosophy promotes growth and mutual prosperity while fostering fair competition.

Prioritizing Employees


Among stakeholders, employees have perhaps the greatest stake in your business. They rely on you for jobs, income, working conditions, and overall livelihood. When a business struggles, employees often feel the impact first.

As a business owner, your primary responsibility is to your employees. This includes providing good jobs, fair compensation, honest communication, and a safe working environment free from discrimination.

Investing in Human Capital


Employees aren't just stakeholders?"they're the lifeblood of your enterprise. Invest in hiring talented individuals, share your company's vision and goals, and nurture a culture of cooperation and open communication. This empowers employees to perform at their best.

Mary Kay Ash, the founder of Mary Kay Cosmetics, aptly said, “People are definitely a company’s greatest asset. It doesn’t matter whether the product is cars or cosmetics. A company is only as good as the people it keeps.”

In essence, a successful business is built on its people.

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