Be Good To Your Clients And They Will Stick Around
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Be Good to Your Clients and They Will Stay
Summary
Have you ever experienced customer service so poor it felt almost abusive? Think of the moments when company representatives, who are likely overworked and underappreciated, take out their frustration on clients. The eye rolling, abrupt phone conversations, exasperated sighs when asked to clarify, and even rude remarks about what's "not their job" are all too familiar for many.
The Importance of Client Care
In today's competitive landscape, where the internet allows clients to switch providers with ease, excellent customer service is key to retaining clients. Without your employees and customers, keeping your business operational would be impossible. Even those not naturally inclined to customer service can recognize its importance.
Making Customer Service a Priority
Improving customer service is simpler than you might think. Start by ensuring accessibility. Your phone system should work efficiently, with enough staff to answer calls promptly. If clients leave messages, aim to return them within 24 hours. Long hold times and unreturned calls are frequent complaints that drive potential clients to competitors.
Fair Pricing and Quality Service
Ensure your prices are competitive with the national average. Raising rates without improving services can drive clients away. While price increases are sometimes necessary, clients are more willing to accept them if they see added value. Failure to provide more for an increased price often results in lost business, as seen with many cable companies losing customers to satellite providers.
Keeping Promises
Building trust with clients means consistently delivering on promises. Whether it's maintaining a specific level of service, fulfilling benefits, or keeping appointment times, reliability is crucial. Clients can forgive schedule changes with proper communication, but companies that frequently fail to deliver without notice risk losing business.
In essence, treating your clients well is an investment in your business's future. Keep your promises, offer fair and competitive prices, and make customer service a priority. Do this, and your clients will remain loyal.
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