A Consistent Corporate Identity Don t Leave It To Chance
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
A Consistent Corporate Identity: Don't Leave It to Chance
Summary
Have you ever noticed discrepancies in your company's business cards, like Bob from Technical Support using a different card size and typeface compared to Sarah from Sales? Both might have the logo, but often in varying colors. This is a common issue, even within the same department, and it highlights the need for a consistent approach to corporate identity.
Enforcing Brand Identity
Without a robust system to uphold brand identity guidelines, a company's visual identity weakens. At a minimum, companies should implement a Corporate Identity Guide detailing design and print specifications for everything, from stationery to vehicle branding. This guide doesn’t have to be printed; many companies provide it to relevant staff and suppliers through a secure section of their website.
The Role of Technology
A Corporate Identity Guide is ineffective if not enforced. Utilizing technology, especially web-to-print systems, is crucial. Unlike typical business card websites aimed at sole traders, custom templates built on corporate online e-procurement systems ensure consistency.
These templates can be complex. For example, a business card might seem straightforward but needs precise formatting for varying telephone numbers, emails, and URLs. Such complexity highlights the advantage of using online templates for large organizations.
Efficient Rebranding with Online Ordering
Consider a scenario where 5,000 employees need new business cards due to a rebrand across 500 offices. With online ordering, new cards can be made available swiftly, ensuring all office employees receive them within days. Since the artwork specifications are automatically enforced, the cards maintain the corporate identity perfectly.
The Power of Web-to-Print
One key advantage of web-to-print is evident in large-volume print projects. During one such rebrand, a company's Managing Director remarked on the clarity and efficiency provided by the process, saying, "Aha, so that's why we're doing this." Indeed, seeing is believing, and the consistency achieved speaks for itself.
You can find the original non-AI version of this article here: A Consistent Corporate Identity Don t Leave It To Chance.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.