Article Marketing And Search Engine Optimization SEO
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Article Marketing and Search Engine Optimization (SEO)
Overview
Search Engine Optimization (SEO) primarily focuses on on-page optimization, involving strategic placement of keywords and phrases within a webpage's content and code. While on-page SEO helps search engines understand your site's theme, it's equally important to convey its value. This is achieved through search engine marketing, a broader online promotion strategy. One effective method is article marketing, which not only generates backlinks but also provides valuable content to visitors.
Why Article Marketing Matters
There are three compelling reasons to engage in article marketing:
1. Enhancing Website Content: Providing relevant and informative articles enriches the user experience, encouraging visitors to return and recommend your site.
2. Boosting SEO: Search engines prioritize websites filled with original and pertinent content, increasing your site's perceived importance.
3. Building Backlinks: Syndicating your articles allows other website owners to use your content, resulting in a backlink to your site. This significantly contributes to link-building efforts.
Content is King
With the rise of social bookmarking sites like Digg.com and Del.icio.us, search engine rankings increasingly reflect real user preferences. When numerous users find your site resourceful, it's likely valuable. Search engines like Google prioritize sites recognized on these platforms, making quality content crucial for future SEO success.
The Power of Fresh Content
Search engines can differentiate between original content and duplicates. Regular updates with new material demonstrate that your site is well-maintained. Websites with fresh, relevant content often perform well in search results.
Article Syndication and Backlinks
After publishing an article on your site, further leverage it by submitting it to article directories. These platforms, similar to site directories, list articles instead of websites. Website owners can use your articles, provided they include a resource box with a backlink to your site?"a key factor in search engine marketing.
Optimizing Articles for Search Engines
Effective SEO involves using keywords not only on your site but also on pages linking back to you. Include relevant terms in your articles without compromising natural readability. When search engines index your content and find a link, they associate your website with the article's topic.
Crafting the Resource Box
The resource box, found at the end of the article, includes author details and a link to your site. This section is crucial for generating backlinks. While simply adding your URL suffices, incorporating anchor text?"clickable text leading to another webpage?"can significantly enhance SEO. Ideally, include primary keywords in the anchor text for better search engine valuation.
Handling Duplicate Content
Submitting your article to many directories to generate backlinks may lead to Google flagging it as duplicate content, reducing its value. It's often more beneficial to submit to fewer, reputable directories. A single backlink from a high-authority site can outweigh numerous links from smaller ones.
Optimal Strategy
For those who can invest the time, consider publishing the original article on your site and rewriting a version for syndication. This avoids duplicate content penalties. You can then choose between mass submission to many directories or targeting respected publications for higher-quality backlinks. The latter often yields better results.
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By focusing on creating valuable content and strategically syndicating it, you can enhance your website's SEO and establish a strong online presence. Good luck with your article marketing endeavors!
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