African Americans Are Embracing Internet Business
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
African Americans Are Embracing Internet Business
Overview
The use of the Internet among African Americans is experiencing significant growth, though there's still a gap compared to other ethnic groups. Interestingly, this increase is being largely driven by black women, who are enthusiastically engaging in online business and shopping. However, there's a noticeable hesitation among African American men when it comes to the Internet.
Internet Usage Trends
The African American online community tends to be younger, with many users not having completed college. When they go online, they often seek information that can immediately benefit their lives, such as job and car searches. Online entertainment is also popular, influenced by the youthful demographic. Despite this, the Internet hasn't become as integrated into their daily lives as it has for other groups, with African Americans spending less time online.
Market Potential
With increasing buying power, a growing population, and rising involvement in online business, the African American community represents a valuable yet under-tapped market. Research from the University of Georgia forecasts African American buying power to grow from $688 billion in 2002 to $921 billion by 2008, reflecting a higher growth rate than their white counterparts.
Advertising Engagement
Marketers should note that many African Americans engage with online advertisements, with 46% finding them informative, compared to 26% of the general population. Additionally, nearly three-quarters believe the Internet positively impacts their children, highlighting its popularity among black youth.
The Future of E-commerce
The rising popularity of platforms like MySpace among African American youth signals an impending Internet boom within the community. As advertising strategies become more culturally nuanced, the global reach of the Internet offers boundless opportunities. As everyone becomes more accustomed to the digital world, the strength of e-commerce will continue to grow.
In conclusion, the African American community is on the brink of an Internet revolution. Marketers and businesses should pay close attention to this dynamic and evolving demographic.
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