ACT Vertical Falls Contact And Compliance Finance Solutions
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ACT and Vertical Falls: Innovating Contact and Compliance Finance Solutions
Summary
ACT! is poised to revolutionize software for financial institutions following its acquisition of intellectual property from Vertical Falls Software, Inc., a leader in financial solutions. This acquisition enables ACT! to create a compliance and document tracking solution tailor-made for financial services, utilizing its renowned ACT! CRM software.
Article
ACT!'s recent acquisition of Vertical Falls Software's intellectual property marks a transformative moment for the company, allowing it to craft bespoke software solutions for financial institutions. Vertical Falls, known for its expertise in the financial sector, brings valuable assets that will enable ACT! to develop solutions targeting compliance and document tracking needs.
In today's regulatory environment, financial institutions face increasing pressure to implement standard reporting processes. They must maintain historical records of customer interactions and assess customer risk tolerance. According to ACT!'s senior VP and general manager, integrating Vertical Falls' technology with ACT! CRM will deliver essential contact management and compliance features. This integration is crucial for brokerage firms, financial advisors, and others in the industry.
Previously, ACT! made strides with its market-specific solution, ACT! Premium for Real Estate 2006, highlighting the demand for customized CRM solutions in various industries. By partnering with Vertical Falls, ACT! is once again addressing specific market needs by offering a tailored CRM solution designed for brokers who require precise customer data tracking and client retention tools.
ACT!'s strategy is not without precedent. In 2004, the company launched a software add-on partner network, enabling cross-industry integration with ACT! CRM. This approach ensures that ACT! can deliver specialized services suited to different business sectors, drawing directly from CRM best practices.
The core of CRM is enhancing business-customer interactions through improved record-keeping and access. Detailed customer files allow companies to personalize their customer engagement. By embracing this philosophy, ACT! has set a new standard in CRM solutions, positioning itself to surpass competitors in the industry.
This forward-thinking move by ACT! reinforces its commitment to advancing CRM solutions and securing its place as a leader in the field.
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