5 1 2 Holiday Retail Tips
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5 ½ Essential Holiday Retail Tips
Are You Ready for the Holiday Rush?
As a retail store owner, you have less than a month to capitalize on the holiday season. While you likely know the ins and outs of running your store, here are some crucial tips to boost your success.
1. Staff Up Wisely
Many stores are understaffed during the holidays. Ensure you have more staff than necessary for both registers and the floor. The goal isn't to get customers out quickly but to maximize sales. Shoppers are often undecided and open to suggestions, so have enough staff to offer personalized assistance and keep checkout lines short. Investing in more retail help can significantly increase sales.
2. Train Your Team
The holiday season isn't just busy; it requires a different approach. Shoppers are buying gifts, not for themselves, making them uncertain and in need of reassurance. Train your staff to assist with gift selections. Ask, "Who are you shopping for? I might have some great suggestions." Offer remarkable service by asking, "Is there anything I can do to make your shopping easier?"
Expect to see more men in departments they usually avoid. Assist them with confidence, knowing they're often on a mission to quickly complete their list. December budgets tend to be flexible, with many shoppers willing to spend more than planned.
3. Keep Shelves Stocked
Ensure that your shelves remain well-stocked and inviting. A sparse selection looks unappealing. Avoid restocking during busy hours with large carts; instead, bring out small batches of goods frequently. This approach not only maintains a lively store atmosphere but also attracts immediate attention from shoppers.
4. Provide Extraordinary Service
Surprise your customers with exceptional service. Offer to carry bags to their car, or provide separate receipts for each item, neatly placed in branded envelopes. Consider offering $5 gift cards to nearby cafes for customers who spend over a certain amount. This gesture, discreetly applied, builds goodwill and a memorable shopping experience, reducing the need for pre-Christmas markdowns.
5. Pre-Pack with Gift Boxes
Offer gift boxes before checkout?"sell convenience by displaying items already boxed. This approach appeals especially to last-minute shoppers, who are more likely to buy when the packaging suggests a complete gift ready for giving. Ensure you have boxes for everything, using samples to highlight options. Displaying a robe in a box, for example, can convert a maybe into a definite sale.
Bonus Tip: Maximize Add-Ons
When an item is already boxed, suggest complementary products also in boxes. This strategy increases the likelihood of add-on sales. For example, a boxed robe pairs beautifully with a boxed pair of gloves.
Conclusion
All these tips hinge on providing exceptional customer service. Train your staff to deliver outstanding, remarkable experiences, and you won’t need to rush into discounts like your competitors. Holiday shoppers aim to finish their shopping efficiently. By making their experience easy and enjoyable, you'll ensure they complete their tasks in your store.
Wishing You a Successful Season!
Chris Reich
Author of TeachU's Business Talk Blog
Chris@TeachU.com
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