14 Fabulous Ways To Get Paid Speaking Engagements
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14 Effective Strategies to Secure Paid Speaking Engagements
Overview
Securing paid speaking gigs can often feel like searching for an oasis in a desert. It's easy to lose motivation, but when you see seasoned speakers booking solid schedules, you know it's achievable. So, how can you find leads for paid speaking opportunities? Here are 14 strategies to help you connect with the right contacts and get booked!1) Define Your Niche
- Specialist Lillian D. Bjorseth emphasizes the importance of targeting a specific niche, whether it's an industry, organization type, or subject matter. Becoming an authority in a niche that values your expertise is crucial. Identify topics you're passionate about and conduct continuous research. People will pay for unique insights.
2) Transition from Free to Paid
- Speaking for free in strategic venues can lead to paid opportunities. Many audience members in these settings have the potential to hire you. Consider local Kiwanis, Lions Club, Chamber of Commerce, and Rotary clubs. For example, a recent speaking event led to a paid engagement simply because someone in the audience experienced my presentation firsthand.
3) Attend Key Events
- Participate in events your ideal clients attend. Before you go, research attendees and prepare a tailored pitch to address their needs. Speaker Johnny Campbell suggests observing your audience and adapting your introduction accordingly, which has directly led to new business for him.
4) Utilize Speaker Directories
- Many websites list speakers for a fee, and meeting planners often use these directories to find talent. Ensure your profile stands out.
5) Cold Calling
- "Smile and Dial" by reaching out to leads directly from a meeting planner directory. Effective speakers make 40-50 targeted calls daily.
6) Ask for Platform Referrals
- While speaking, invite your audience to refer you to other groups. As Rich Fettke does, request business cards and express how referrals support your passion.
7) Leverage Client Referrals
- When lowering fees, negotiate for recommendations and referrals. Reward clients for successful referrals with personalized gestures or donations to charities in their name.
8) Stay Visible
- Build a strong presence in media, ezines, clubs, and publications frequented by your audience to ensure you're top of mind.
9) Create a Compelling Website
- Your speaker website should offer all necessary information?"downloadable brochures, testimonials, program descriptions, media coverage, and videos. A well-crafted site can win over hesitant prospects.
10) Join Strategic Organizations
- Engage with groups where potential clients or their connections are present. Assess membership benefits annually to ensure value.
11) Harness Publicity
- Red Zone Marketing speaker Maribeth Kuzmeski credits a publicist for her success. Consistent visibility in media can make you a familiar face to potential clients.
12) Invite Prospects
- When speaking, invite potential clients as guests so they can see you in action. Experiencing your impact firsthand is often persuasive.
13) Cultivate Relationships
- Maintain contact with clients and prospects by sharing relevant articles, sending personalized cards, and making calls. Communication expert Cyndi Maxey emphasizes the importance of being memorable to secure future engagements.
Implementing these strategies can help you transition from aspiring speaker to booked professional, securing opportunities with audiences eager to invest in your expertise.
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