What Clients Want

Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.

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Understanding Client Needs in Web Development


Introduction

When a potential client reaches out for a website, as a web developer, you're eager to assist. But what exactly should they know to ensure success?

Focus on Success, Not Just Standards

While showcasing your portfolio and emphasizing the importance of web standards is key, clients primarily want to know how you'll make their website thrive. They might not be eager to delve into technical details but are keen on understanding success strategies.

Clarify Success Factors

Explain what contributes to a successful website before clients invest. Many still believe that simply having a site will attract visitors and sales. It's crucial to dispel this myth and inform them about necessary marketing efforts.

Guide on Promotion and SEO

If your services don't include advertising or SEO, be ready to recommend trusted companies. Clients should understand that a website alone isn't enough without visibility efforts.

Share Your Expertise

Your responsibility extends beyond building a site; it includes educating clients on effective online strategies. If their website doesn't perform well, they might blame you, especially if expectations weren't clear from the start.

Building Lasting Relationships

Guiding clients in promoting their sites leads to satisfaction and referrals. Most of my business comes from happy clients recommending my services because we offer more than just website creation; we provide insights into achieving online success.

You can find the original non-AI version of this article here: What Clients Want.

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