Web Site Design Mistakes Database Parameters In URLs

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Common Website Design Mistake: Database Parameters in URLs


Overview


Designing an effective website requires careful thought, planning, and execution. Unfortunately, many websites fail to meet search engine optimization (SEO) standards even before they go live. To ensure your site’s success, it's crucial to avoid these common mistakes.

The Problem with Database Parameters in URLs


A frequent oversight in web design is failing to consider the impact of database parameters in URLs. These parameters tell the server what content to load when a user visits a page, resulting in dynamic pages created with each click. However, search engine robots struggle to index these dynamic pages, often leaving them unlisted.

Example: Nomad Adventure Journals


Consider the Nomad Adventure Journals site. Its homepage URL, `http://www.nomadjournals.com`, is a static page easily indexed by search engines.

Now, imagine altering it to dynamically load content with session identification and multiple image parameters. The URL might look like this:

`http://www.nomadjournals.com/home/index.html?&DID=9&User_ID&CATID=15&ObjectGroup_ID=39`

Such complex URLs can deter search engine robots, hindering your site’s chances of ranking well and attracting free traffic.

Solutions


Addressing this issue can be time-consuming and costly, especially for sites with numerous pages. However, a complete redesign might be necessary for those with over 100 products. For smaller sites, there are more feasible options.

Converting pages to static HTML is a practical solution for smaller websites. You can create static HTML pages for each product and convert domains into short subdomains. Users clicking on product links would then be directed to dynamic database pages. Whether this solution is viable depends on your site’s layout.

Conclusion


The issue of database parameters is common among e-commerce sites, where many designers overlook SEO implications. If you're planning to build a database-driven site, consult with an SEO specialist from the start. This proactive approach can save you the cost and hassle of redesigning your site later.

You can find the original non-AI version of this article here: Web Site Design Mistakes Database Parameters In URLs.

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