Web sites are for Your Audience Not for You

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Below is a MRR and PLR article in category Internet Business -> subcategory Web Design.

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Websites Are for Your Audience, Not for You


Summary

When designing or updating a website, focus on your audience's needs. Avoid turning it into a showcase of yourself. Prioritize your audience.

Article Body

Building a website should primarily address your users' needs, such as providing solutions to their problems. For instance, if you want to help customers locate your store, include a map on the site. Many make the mistake of designing with only their own objectives in mind, neglecting the audience. Users aren't concerned with flashy elements like intricate JavaScript or animations. They want quick solutions to their problems.

To ensure your site aligns with user goals, start by identifying those goals. Reach out to typical users through email or phone. Ask questions that draw out useful feedback, such as the top three priorities they have when visiting your site. If a site is already in place, inquire about any difficulties users face navigating it. This feedback can help pinpoint areas for improvement.

As you build or update your site, keep the user's objectives in mind. Ensure information is accessible and easy to find. There's nothing more frustrating than locating a desired item online but being unable to make a purchase. Designing an intuitive site isn't as simple as it seems. Usability is a crucial aspect of web development, and although complex, at its core, it means making sure users can easily reach important features. Offering a free tutorial for your shareware software? Ensure it's prominently featured in the navigation bar or on the homepage.

While an appealing design complements usability, prioritize functionality. If you're not an expert in web design, don't worry. A straightforward layout that facilitates user navigation is preferable to a beautifully designed but confusing site. Strive for an attractive appearance, but always put usability first.

Remember, your website is for your audience, not for you.

You can find the original non-AI version of this article here: Web sites are for Your Audience Not for You.

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